Twitter has started rolling out a new version of its homepage, simplifying the interface and refining its pitch to potential new users.

The social media service has changed the color scheme from its traditional shades of light blue in favor of a metallic chrome look. The new homepage also no longer features top tweets or trending topics. Instead, Twitter has opted for a simple bar halfway down the screen that features the avatars of its most popular users.

There are a couple of other changes to the interface that focuses on how users interact with the homepage. The search box has been moved down, but a bigger change is that Twitter has made it easier for users to sign up or log in to its website. The “New to Twitter?” section lets users kick start the process of signing up, right from the homepage. The “sign in” area has been expanded as well.

The biggest change, though, may be the homepage’s new language. The old Twitter.com led with “Discover what’s happening right now, anywhere in the world.” The new homepage has a different pitch to prospective users: “Follow your interests: Instant updates from your friends, industry experts, favorite celebrities, and what’s happening around the world.”

It’s a subtle but potentially big difference, as millions of people visit Twitter.com every day. It’s an adjustment to Twitter’s philosophy that it hopes will help it register and retain new users. Twitter is known for constantly updating its homepage in an attempt to refine its message and draw in new users.